Financial reporting
Monthly and annual closing, P&L, balance sheet, management accounts and supporting schedules.
FINANCE • REPORTING • BUSINESS INSIGHT
Clear numbers.
Better decisions.
I'm Masfar Ayoob, a UAE-based accounting and finance professional with 10+ years of experience across group finance operations, financial reporting, costing and management support.
FINANCE AT A GLANCE
01
Group finance operations
Reporting, closing, reconciliations and intercompany controls.
02
Costing & profitability
Product costing, pricing support and cost-driver analysis.
03
Management reporting
Operational data translated into practical financial insight.
CORE APPROACHAccurate · Practical · Decision-focused
MA
10+ YEARS' EXPERIENCEGROUP ACCOUNTINGMANUFACTURING COSTINGEXCEL-BASED REPORTING
01 / ABOUT
Finance experience grounded
in day-to-day business.
My work sits at the intersection of accounting discipline and operational understanding. I have managed finance activities across multiple group companies, supported management with reporting and cash-flow information, and built practical costing and analysis tools.
I value dependable numbers, clear working papers and reports that help people make decisions, not just fill a spreadsheet.
01
Financial control
Month-end close, reconciliations, financial statements and audit support.
02
Commercial understanding
Costing, pricing, margin review, budgeting and forecasting support.
03
Cross-functional work
Coordination with management, operations, banks and auditors.
02 / EXPERTISE
Where I add value.
A practical blend of core accounting, reporting and analytical work.
Cash flow & banking
Cash-flow visibility, bank reconciliation, payment coordination and intercompany transactions.
Costing & pricing
Product cost build-up, conversion-cost analysis, overhead allocation and margin review.
Budgeting & forecasting
Financial planning support, operating assumptions and management-focused analysis.
Excel & reporting tools
Structured workbooks, formulas, dashboards and repeatable analysis for finance workflows.
Controls & compliance support
Audit coordination, VAT support, inventory accounting and consistent internal procedures.
TOOLS & SYSTEMS
Microsoft ExcelTallyPrime / Tally ERP 9Onyx ERPMicrosoft Office
03 / SELECTED WORK
Practical tools for
real finance questions.
These case studies are reconstructed from the kinds of finance and production work I have handled. The layouts and workflow are grounded in practical workbook structures; names and figures shown publicly are anonymized or illustrative.
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Manufacturing Costing & Pricing
Recreated from a practical costing workbook structure: product inputs, process-rate build-up, raw material, printing consumables, conversion, packing, delivery and minor overhead. It shows how assumptions feed into a traceable unit-cost calculation.
Unit costingProcess ratesMargin analysis
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Group Financial Reporting
A sample group-reporting pack showing entity-level results, month-end reconciliations, intercompany follow-up, cash-flow review and management commentary—the kind of reporting workflow used across multiple group entities.
Month-end closeGroup reportingReconciliations
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Budgeting, Forecasting & Variance
A recreated planning view for customer-wise sales outlooks, budget-versus-actual comparisons and forecast assumptions, with variance commentary to explain movements and support management decisions.
Forecast scenariosVariance reviewAssumption-led
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Production & Machine Efficiency
Based on the structure of a machine-performance report: output in kg and pieces, wastage kg and %, downtime and breakdown hours, with period and machine comparisons. Efficiency is only compared where a valid standard exists.
Machine analysisOutput/hourDowntime & waste
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Advanced Excel Dashboards & Automation
Examples of the workbook-design approach: structured inputs, validation, formula-driven summaries, selected views and dashboard outputs, with emphasis on traceability and easier monthly refresh.
SUMIFS / FILTERDynamic viewsControls
PROJECT WALKTHROUGH
Explore how the tools work.
Choose a project to explore its purpose, workflow and an interactive example. The structure is based on practical work; all public figures are fictional and have been changed for privacy.
01 / COST ACCOUNTING
Manufacturing Costing & Pricing
Builds a unit cost from material, process conversion, packing, delivery and overhead assumptions. Process rates and consumption assumptions can be reviewed independently so the costing logic is easier to explain and update.
- Separates material cost from conversion and logistics.
- Uses process hours and hourly rates for conversion operations.
- Supports a clear cost-per-unit and margin discussion.
Public example only — no original workbook or company rates are exposed.
UNIT COST EXPLORER FICTIONAL AED
Illustrative total unit costAED 0.56
Adjust the inputs to see the example update. This is not a quote or an actual product cost.
NOTE The visuals are carefully recreated portfolio examples based on practical workbook structures—not screenshots of the original files. Public figures are illustrative, and no customer/supplier names, payroll, bank, transaction data, or confidential company records are included.
04 / EXPERIENCE
Experience across group finance
and operational accounting.
MAR 2021 — JUN 2026
Senior Accountant | Group Finance Operations
WH International Group FZE · Sharjah, UAE
- Supervised a finance and accounting team of three.
- Managed finance activities for multiple group entities, including Lebas General Trading LLC, Dar Al Hajar Contracting Company LLC, WH Fujairah in association with Fujairah Charity Organization, and Zero Waste Kuwait & Bahrain.
- Prepared monthly and annual financial statements and management reports.
- Handled closing, reconciliations, cash flow, banking and intercompany transactions.
- Prepared costing and pricing calculations, reviewed margins and profitability, supported budgeting and forecasting, and coordinated audit requirements and VAT/accounting compliance work.
SEP 2018 — FEB 2019
Income Auditor | Pre-opening Team
Zabeel House The Greens by Jumeirah · Dubai, UAE
- Reviewed daily cash counts, revenue settlements and supporting documents.
- Prepared revenue and statistical reports, journal reconciliations and follow-ups.
APR 2014 — JAN 2018
General Accountant
Middle East International General Trading FZC / Lawadisa Company FZC · Sharjah
- Handled AP, AR, payroll, petty cash, bookkeeping and bank reconciliations.
- Maintained inventory records and supported closing, financial statements and audits.
MAY 2012 — MAR 2014
Accountant
SKY Enterprises and Shah & Associates · India
- Supported bookkeeping, account verification, audit documentation and financial records.
EDUCATION
Professional foundation
Bachelor of Business Administration (BBA)
Madurai Kamaraj University
Diploma Programme in Practical Accounting (DPPA)
Pascioli Academy of Professional Accountants
Certified e-Accountant
Spectrum Computer Education
05 / CONTACT
Let's talk about the
work ahead.
Open to suitable accounting and finance opportunities across the UAE. For professional enquiries, connect with me on LinkedIn or email.